---
title: "Buduj značku podcast: Brick-and-mortar shops need to use technology | YDISTRI"
description: In 2019, Roland Džogan co-founded Ydistri, a startup that deals with so-called dead stock in stores and chains. He's heading out into the world with the whole project.
image: https://ydistri.com/hubfs/resources/55095891683/Post_7_Thumbnail.webp
---

[Y′interview: 156 days of stock in the wrong stores. YDISTRI lifted Smart & Final's margin 7.2%.](https://ydistri.com/blog/smart-and-final-lifted-margin-7.2-percents-by-moving-stock-it-already-owned)

[Y′interview: 156 days of stock in the wrong stores. YDISTRI lifted Smart & Final's margin 7.2%.](https://ydistri.com/blog/smart-and-final-lifted-margin-7.2-percents-by-moving-stock-it-already-owned)

[Y′interview: 156 days of stock in the wrong stores. YDISTRI lifted Smart & Final's margin 7.2%.](https://ydistri.com/blog/smart-and-final-lifted-margin-7.2-percents-by-moving-stock-it-already-owned)

[Y′interview: 156 days of stock in the wrong stores. YDISTRI lifted Smart & Final's margin 7.2%.](https://ydistri.com/blog/smart-and-final-lifted-margin-7.2-percents-by-moving-stock-it-already-owned)

[Y′interview: 156 days of stock in the wrong stores. YDISTRI lifted Smart & Final's margin 7.2%.](https://ydistri.com/blog/smart-and-final-lifted-margin-7.2-percents-by-moving-stock-it-already-owned)

[Y′interview: 156 days of stock in the wrong stores. YDISTRI lifted Smart & Final's margin 7.2%.](https://ydistri.com/blog/smart-and-final-lifted-margin-7.2-percents-by-moving-stock-it-already-owned)

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# Buduj značku podcast: Brick-and-mortar shops need to use technology

- [In media](https://ydistri.com/resources/tag/in-media)
- 8/2/2022
- Written by [Bohdan Fedor](https://www.linkedin.com/in/bohdanfedor/)

![Post_7](https://ydistri.com/hs-fs/hubfs/resources/55095891683/Post_7.webp?width=1892&height=1318&name=Post_7.webp)

In 2019, Roland Džogan co-founded Ydistri, a startup that deals with so-called dead stock in stores and chains. He's heading out into the world with the whole project.

Who had the idea to found a startup? How did Czech chains react to their project? How do they work abroad? What was the goal? In what context did he talk about the snowball effect? Did covid-19 change the perception of their service?

[Listen to the whole episode](https://open.spotify.com/episode/2kqKBjxD18T0090Sg1g5FZ?si=xeXT9th5RjeNkmIlKe_3uw)

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