This dichotomy is especially evident in the widespread use of operating systems. Many businesses strive for technological independence, yet they often find themselves reliant on platforms provided by tech giants such as Microsoft and Apple. This situation is akin to a chef who claims culinary self-sufficiency but depends on ingredients sourced from external suppliers.
A notable example of this dynamic is the evolution of Apple’s iPhone. Initially, the iPhone was a closed system, but Apple’s decision to welcome third-party applications transformed its functionality and broadened its appeal. This shift highlights the importance of external collaboration and innovation in enriching a product’s ecosystem and enhancing user experience.
Another more obvious example of a software DIY failure is Volkswagen. Instead of concentrating on their core business, where they’ve excelled for over 80 years, they attempted to transition into a software giant by establishing the CARIAD organization four years ago. The outcome? Billions of euros burned without yielding a competitive advantage, a lost position as the world’s #1 car manufacturer, and a complete inability to adapt to the emerging market trend of electric cars.