Amazon is not the only case that deals with goods in this way. Big fashion brands also dispose of clothes that have become unsaleable over time rather than sell them below cost. This is also confirmed by Roland Džogan, co-founder and CEO of Ydistri.
"The iTV news server's discovery of Amazon's disposal of millions of unsold goods has understandably provoked a horrified reaction, but it is important to remember that as alarming as the matter is, Amazon is just the tip of the iceberg on this issue. After all, e-commerce still only accounts for around a fifth of the retail market, and the situation is significantly worse in traditional bricks-and-mortar retail for a number of reasons."