Innovation Unleashed: Our Experience with Microsoft at NRF New York


In the bustling heart of the retail world’s most awaited event, the National Retail Federation’s (NRF) conference in New York, we found ourselves in a uniquely privileged position, thanks to Microsoft.

Being selected as one of the 13 solutions to represent Microsoft Pegasus at NRF New York was not just an honor but a testament to the innovation and potential that Microsoft sees in us. Considering the vast sea of talent within the Microsoft for Startups ecosystem, which boasts over 50,000 startups, this recognition is incredibly humbling and motivates us to push the boundaries of what we can achieve in retail innovation.

Our time at NRF was filled with meaningful engagements, thanks to Microsoft’s unwavering support. Participating in events like CafeAI was a highlight, where we delved into the latest advancements in AI for retail alongside other forward-thinking startups. These discussions are invaluable as they not only broaden our horizons but also solidify our commitment to driving retail forward through innovation. We extend our heartfelt thanks to Avanade and Alla Katzmann from the innovative Manor for hosting such insightful sessions.

A special moment for us was the opportunity to meet Hans Yang, the global head for Microsoft for Startups. Hans’ insights and guidance were not just enlightening but also incredibly motivating. Engaging with leaders of his caliber reinforces our belief in the transformative power of technology in retail and beyond.

Our journey at NRF would not have been possible without the dedicated efforts of the Microsoft Pegasus team. We extend our deepest gratitude to Cathy Zhu, Danna Jennings, ShiSh Shridhar, and Vikas Arora. Their hard work, vision, and commitment to fostering innovation within the Microsoft ecosystem played a pivotal role in making this experience a reality for us.

As we reflect on our journey with Microsoft at NRF New York, we are filled with gratitude and a renewed sense of purpose. The support and recognition from a global leader like Microsoft not only validate our efforts but also challenge us to continue innovating and striving for excellence.

To Microsoft, our fellow retailers, VCs, and the entire Microsoft for Startups ecosystem: thank you for this incredible opportunity. Being part of this vibrant community is a privilege we do not take lightly. We are excited about the future and look forward to continuing this journey of innovation, collaboration, and growth together.

In closing, our experience at NRF New York with Microsoft is a powerful reminder of the strength of partnerships in driving industry innovation. We are committed to leveraging this opportunity to its fullest potential, aiming to contribute meaningful advancements to the retail sector and beyond. Here’s to more collaborations, innovations, and milestones together.

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