There is no room for middling solutions. People expect e-commerce to offer them low prices and brick and mortar shops to be fully stocked. This calls for efficient inventory management companies are often lacking. What they need is a targeted redeployment of goods between individual stores as an effective way to maintain a balanced amount of stock and avoid creating excess inventory that cannot be sold.
The world of retail is going through a constant change. During Covid, we saw a huge rise of e-commerce that led to opening of new outlets which served as pickup points. Now, the concept of online only shops is in decline.